The Bobbie x Uber Eats partnership was a pilot program to expand access to baby formula for parents. The pilot program began in Manhattan to assess the appetite for on-demand formula delivery. The campaign was targeted to existing and potential bobbie customers in the Manhattan area.

I developed a system of New York specific illustrations that were on brand with bobbie’s illustration style and that would appeal to the target audience. Under the guidance of the Creative Director I designed email, organic + paid social and print assets to market the campaign.