LABEL DESIGN
Coucou Wine:
Rhinestone Cowboy
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Label design for Coucou Wine’s first small batch vintage Rhinestone Cowboy, a 2022 Pinot Noir.
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Label Design
Brand Merch -
Art Direction: Rebecca Fong
Design: Rebecca Fong
Coucou Wine was born, fermented and bottled in East Oakland. I had the opportunity to check out their workspace and taste the wine along the way as it developed.
When I sat down with the client to discuss their vision for their debut vintage they came prepared with a name, Rhinestone Cowboy and a color palette inspired from their grandmother’s china. The final design expresses the essence of Rhinestone Cowboy through a simple design, with vintage western inspired type and a gestural nod to a lasso.
